Company
Learnmall.in
Duration
Mar 2019-Nov 2019
Company
Website, Interaction,UX design
E learning Marketplace
Learnmall.in is an Ed-Tech company with a mission to bring Quality and Affordable Education to students across India by delivering a Trustable E-Learning platform that empowers the youth to build safe and secure careers. Company is connecting Skilling, Evaluation and Employibility
My role
I have designed an end-to-end mobile website for students as well as teachers. Starting as one of the initial members of the start-up, I was involved in many aspects like :
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Primary and Secondary User Research
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Competitors analysis
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Brainstorming, Analysis, and Hypothesis
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Marketing Strategies
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User journey mapping
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Information architecture
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Wireframing and final prototype
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User Feedback analysis
Problems
One of the major problem within the Indian education system is that colleges do not deliver the education which employment sector or industry requires.
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Unemployed youth even after completing a degree level education.
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Lack of trust on e-learning as outcome of learning still remains a question.
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Lot of Job vacancies are not filled due to lack of skilled work force.
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Lack of exposure to latest technologies.
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Industry-Student connect is missing as well as lack of a learning models.
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Tedious procedures to share knowledge in e-learning Industry.
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Lack of pocket friendly, interest based learning.
Solution
Overall solution was a IRON TRIANGLE which included connecting Industry professionals to students via SKILLING >> EVALUATION >> RECRUITMENT.
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Easy course creation procedure to share knowledge and upload pre recorded courses.
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Mobile app and website for students with latest updated courses from Industry professionals
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Easy switch between learning and teaching
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Solidifying the buying decision of student by displaying Professional experience and sample works of the Industry professional (Tutor).
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Relief from video editing for teachers
Challenges
One of the key challenges was to develop trust among the Industry professionals to create course as a passive source of income.
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Utilizing the card spaces for information rather than Image.
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Easiest and fastest procedure to upload videos along with compression and quality
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Avoiding fake profiles and incomplete user information
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KYC Verification and Course review dashboards
Discovery and Analysis
After online and in campus surveys, interviewing industry professionals and analyzing survey results from the government of India following insights would form a base for the product's foundation.More than 30 higher education e-learning platforms were analyzed throughout product development. Few notables are Udemy, Coursera, Upgrad, edX, Unacademy, Vedantu, Skillshare, Khan academy etc. Following points were considered
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Business model
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Course learning experience
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Course creation model
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Problems with UX
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User satisfaction statistics
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Differentiators
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Functionalities
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User interface
Student Landing Page
Here users can see latest, trending, currently watched, top rated courses on the website. The banners display latest offers and the opportunity stats in particular domain.
3-step course upload
There is no other e-learning platform which enables users to create a course on mobile phones. Moreover, the lengthy procedure was optimized into 3 steps
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Course Video upload
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Profile details
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Preview and Publish
Design Direction
Information architecture, User journey maps, Red routes were prepared after research ,conceptualizations and wireframes. Information architecture was timely updated with any change in the product as a result of user testing.User journey maps were recorded for purchasing a course and creating a course. These were prepared with the usability testing of basic designs with potential users from friends and family. I tried mapping what users think, feel and do while performing a task.
Course after Purchase
How to become a
teacher
