My process of designing user experience starts with Discovery (UX Research and User Analysis) and carried over to UX strategy, product architecture, wireframing, prototyping and the visual design of interfaces.

Certainly product will work beyond the digital aspect. Micro & macro interactons and animations pave a way for better understanding of product to the users. Minute details is certainly what I like to focus on

Use of visual design is strongly influenced by context, culture and layout that you use. Like icons, test your images, small changes can bring huge improvements.